The Independent State of Samoa is proud to announce its participation in the Osaka, Kansai Expo 2025, where it will present its Exhibit under the shared Pavillion theme “Empowering Lives” in the Commons A Pavilion. Visitors will have the chance to engage with Samoa’s rich heritage and experience its world-renowned hospitality.
■Background of the Theme
Samoa’s Exhibition theme, “Fostering Inclusive Prosperity through enhanced access to opportunity for the people of Samoa,” aligns with its national vision of advancing opportunities for all, particularly women and youth, while strengthening spiritual, cultural, and leadership development. People empowerment is at the heart of Samoa’s national development, promoting social harmony, inclusion, gender equality, and support for the most vulnerable.
The Samoa Exhibit will offer an immersive experience highlighting three main components:
- Samoan Culture, People and Way of Life
- Investment and Business Opportunities
- Sustainable Tourism Promotion
The overarching EXPO theme ‘Designing Future Society for our Lives’ underscores the importance of resilience, innovation, and sustainable development. Samoa’s participation will also emphasize the significance of land and marine conservation in ensuring food security and economic growth for small island nations.
Samoa’s Exhibits aspires to showcase its key national priorities while fostering cross-cultural exchanges. By sharing its rich traditions and development journey, Samoa seeks to learn from other participants and inspire global collaborations.
■Exhibit Highlights
Visitors to the Samoa Exhibit will experience:
- A curated collection of cultural artefacts and locally made products such as beverages, handcrafted items, textiles, organic personal care products, and local business merchandise.
- Visual displays including images, banners, and videos showcasing Samoa’s vibrant culture, craftsmanship, and economic potential.
- Interactive engagements with exhibit staff to learn more about Samoa’s initiatives and opportunities for investment, trade, and tourism.
■Samoa’s National Day Celebrations
Samoa’s National Day at the Expo will be celebrated on 8th June 2025, from 11:00 AM to 12:00 PM at the National Day Hall (‘Ray Garden’), featuring traditional siva (dance) performances by the Samoa Tourism Authority’s Dance Group. Additional cultural and promotional activities will be held at the following times and locations:
- 8th June 2025: 5:00 PM – 8:00 PM at National Day Hall (Ray Garden)
- 9th – 10th June 2025: 12:00 PM – 3:00 PM at Inner East Pop-up Stages
■Access
Empowering Lives Zone
Commons-A
P03
[Expo Site Location]
■Discover Samoa
Samoa, a tropical island in the South Pacific, is celebrated for its breathtaking rainforests, pristine beaches, and warm hospitality. With a population of approximately 220,000, Samoa consists of nine islands spanning 2,842 square kilometers, with Apia as its capital city. Known as the “Cradle of Polynesia,” Samoa maintains a strong cultural heritage rooted in the Fa’a Samoa way of life.
The economy is driven by agriculture, fisheries, remittances, and tourism, with key exports including coconuts, taro, and fresh seafood. As a parliamentary democracy, Samoa prioritizes sustainable development, environmental preservation, and community empowerment. Notably, Samoa was the first Pacific nation to gain independence in 1962 and made history as the first Pacific Island nation with a female Prime Minister, Hon. Fiame Naomi Mata’afa, who took office in 2021.
Samoa invites all visitors to explore its Exhibition Booths at the Osaka, Kansai Expo 2025 and experience the essence of its culture, resilience, and vision for the future.
■Samoa at the EXPO Commons A Pavilion
